Why is Zynga value a whopping $12.7 billion? (Trace: It’s not FarmVille)

The company that publishes <em>Grand Theft Auto</em> now owns all of these goofballs, too...

Enlarge / The corporate that publishes Grand Theft Auto now owns all of those goofballs, too… (credit score: Zynga)

Main console sport writer Take-Two has acquired social and cellular gaming big Zynga for a whopping $12.7 billion in money and inventory, making the deal the most important acquisition of a single gaming firm in historical past.

Which may appear to be a daft worth in case your familiarity with Zynga is restricted to FarmVille, CityVille, and different Zynga video games that got here to dominate the “social gaming” fad of the early 2010s (and led to the creation of some glorious books, if I do say so myself). However whereas the unique FarmVille merely limped alongside till 2010, Zynga has efficiently transitioned into an off-the-cuff cellular gaming powerhouse by spending billions of {dollars} on acquisitions like Gram Video games (1010) and Small Large Video games (Empire & Puzzles) in 2018, in addition to Peak Video games (Toon Blast) and Rollic (Go Knots 3D) in 2020. Final yr, the corporate even dipped into PC video games with the acquisition of Torchlight studio Echtra Video games.

With these firms gathered below the Zynga umbrella, the corporate now attracts over 168 million month-to-month customers and made $706 million in income within the newest reporting quarter.

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