Roku OS dwelling display screen is getting video adverts for the primary time

roku home screen

Enlarge (credit score: Roku)

Roku CEO Anthony Wooden disclosed plans to introduce video adverts to the Roku OS dwelling display screen. The information highlights Roku’s rising deal with promoting and an alarming pattern within the streaming business that sees adverts more and more compelled on viewers.

As noticed by The Streamable, throughout Roku’s Q1 2024 earnings name final week, Wooden, additionally the corporate’s founder and chairman, boasted concerning the Roku OS dwelling display screen exhibiting customers adverts “earlier than they choose an app,” avoiding the chance that they do not see any adverts throughout their TV-viewing session. (The person would possibly solely use Roku to entry a video streaming app for which they’ve an ad-free subscription.)

Wooden additionally famous future plans to make the Roku dwelling display screen much more ad-laden:

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