Instagram’s TikTok competitor is coming to the US subsequent month

Picture by Amelia Holowaty Krales / The Verge

Instagram plans to launch its TikTok clone within the US and greater than 50 different international locations inside weeks, NBC Information reported this morning. Instagram later confirmed to TechCrunch that the function will launch in “early August” within the US and extra.

The function, referred to as Reels, is Instagram’s try and recreate the brief musical video format that thrives on TikTok. Reels will let customers report and edit 15-second video clips set to music, or customers will be capable of reuse audio from one other individual’s video, as is usually achieved on TikTok. Thus far, the function is simply out there in a couple of international locations, together with India and Brazil.

Instagram — like its proprietor, Fb — has a historical past of replicating standard options from different…

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