How the F-Issue weight loss plan turned the middle of an Instagram influencer feud

Patrick McMullan Archives Photograph by Adriel Reboh / Patrick McMullan by way of Getty Photos

Earlier than April 2020, Tanya Zuckerbrot appeared to have all of it. A rich Instagram influencer, she had a $22 million duplex on Park Avenue, a handsome-ish husband who labored in actual property, and three seemingly wholesome youngsters. She was additionally a registered dietitian and the proprietor of a weight-loss empire known as “The F-Issue Eating regimen” (the “F” stands for fiber).

That empire got here below fireplace when one other Instagram influencer, Emily Gellis Lande, began posting screenshots from nameless customers who mentioned they’d had unhealthy experiences on the weight loss plan. The high fiber, lean protein program boasts the tagline “eat carbs, dine out, drink alcohol, work out much less.” It appears to contain numerous protein powders and bars. Former shoppers declare the merchandise gave them hives…

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