YouTube TV jumps in worth once more—it’s now $72.99 per thirty days

The YouTube TV logo seen on the sidelines at a Major League Soccer game.

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YouTube TV is leaping up in worth once more. The cable TV alternative service launched in 2017 for $35, however it went as much as $40 in 2018, $50 in 2019, $65 in 2020, and with this newest worth enhance, it is as much as $72.99 a month. It is a cable TV alternative at cable TV costs.

YouTube made the announcement on Twitter, saying, “As content material prices have risen and we proceed to put money into our high quality of service, we’ll be adjusting our month-to-month value.” You must surprise if “content material prices” means the large NFL Sunday Ticket deal Google just lately signed for $2 billion per 12 months. Google will most likely cost particular person customers $300 per 12 months for its new NFL bundle, however the service is usually a money-losing endeavor even with these large yearly payments, so elevating the YouTube TV worth for non-subscribers makes some monetary sense.

The excellent news is that YouTube’s announcement is not all about greater costs. That $72.99 a month solely will get you HD service, and an improve to 4K decision has historically been out there for $19.99 further per thirty days. The 4K add-on is now going down in worth to $9.99 per thirty days, so in case you’ve been subscribed to 4K this complete time, your month-to-month invoice will truly go down $2.

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