Microsoft and Sony have each spent 1000’s of {dollars} this week in advertising and marketing campaigns at The Sphere in Las Vegas. The $2.three billion attraction has been lighting up social media for weeks now, after U2 performed the first-ever present at The Sphere final month. On Thursday night time Microsoft lit up The Sphere with its new Xbox advertising and marketing marketing campaign, and only a day later Sony selected The Sphere to showcase Spider-Man 2.
Each corporations might have paid as a lot as $450,000 to get their campaigns displayed on The Sphere, after pricing for inventive spots on the attraction leaked earlier this month. Microsoft labored with BCN Visuals to create its Xbox Sphere takeover on Thursday night time, with a totally anamorphic 3D billboard on show that was much like the…
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