Twitter’s largest advert purchaser now not considers it ‘excessive danger,’ says report

A black Twitter logo over a red and white background
Illustration by Alex Castro / The Verge

The world’s largest advert company now not considers Twitter as a “excessive danger” platform now that Linda Yaccarinoc — NBCUniversal’s former head of promoting — is lined as much as exchange Elon Musk as Twitter CEO. In response to sources talking to the Monetary Instances, WPP-owned GroupM eliminated its “excessive danger” classification on Monday, and has knowledgeable its purchasers that the corporate is “cautiously optimistic” about Yaccarino’s appointment.

GroupM designated Twitter as “excessive danger” final November and warned its purchasers towards shopping for advertisements on the platform following Elon Musk’s $44 billion takeover. On the time, the advert company cited issues just like the quite a few “verified” customers impersonating high-profile Twitter accounts, and the exodus of Twitter executives l…

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