Common Music Group has inked a “multi-dimensional” cope with TikTok that can see its roster of artists — which incorporates Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus customers. UMG started pulling its music from TikTok on February 1st after the previous contract expired.
Notably, the deal will handle issues that UMG and its artists have with generative AI. “TikTok and UMG will work collectively to make sure AI growth throughout the music trade will shield human artistry and the economics that circulate to these artists and songwriters,” reads a press launch saying the deal. “TikTok can also be dedicated to working with UMG to take away unauthorized AI-generated music from the platform, in addition to…
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