The Disney Plus-Hulu merger is far more than a streaming bundle

A screenshot of Disney Plus on a TV, showing the Hulu tile.
It’s Hulu. In Disney Plus. | Picture: Disney

As of at the moment, Hulu is a part of Disney Plus. Hulu nonetheless exists — it nonetheless even has its personal app — nevertheless it’s additionally being bundled into Disney’s main streaming service alongside all the corporate’s different content material. Even the Disney Plus brand modified to combine that iconic inexperienced Hulu hue.

From a product perspective, the Hulu integration is roughly what you’d think about. Hulu is now a tile contained in the app, subsequent to Marvel and Pixar and Nationwide Geographic and the remainder. The worth hasn’t modified; it’s nonetheless US-only, and the app’s not going away. Hulu exhibits and flicks may even present up in search outcomes and proposals; when you’re subscribed to Hulu, you’ll get every little thing seamlessly, and when you’re not, the app will attempt to persuade you to enroll….

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