The Boring Cellphone is a nostalgic branding train by HMD and Heineken

Photo of Boring Phone partially unfolded
The telephone is boring so you possibly can give attention to good instances with your mates, get it? | Picture: HMD

HMD actually desires us to have extra enjoyable. Earlier this yr, it introduced a collaboration with Mattel on an upcoming Barbie flip telephone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are extra particulars on Heineken’s website — which you’ll must be a minimum of 21 to view — however principally It’s a translucent flip telephone with no apps, simply good retro vibes that will help you join with your mates over a chilly one.

The Boring Cellphone is seemingly actual — I do know, I used to be skeptical, too — however it can solely be accessible by way of giveaways and isn’t occurring sale. It’s a restricted version run and Heineken’s web site signifies 5,000 can be made. There’s a 2.8-inch QVGA show on the…

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