The 2024 Fiat 500e is a $34Ok EV that appeals to emotion, not logic

A head-on shot of a red Fiat 500e in front of a mural

Enlarge / For now, Fiat’s sole US providing is the (RED) 500e, however future variations will arrive in “drops.” (credit score: Stephen Edelstein)

It is cliché to explain an Italian automaker as working on a slower, extra laid-back timetable than its rivals, however that appears to be the case with Fiat’s North American product planning.

The outgoing Fiat 500 introduced the model again to the US in 2011, but it surely had been on sale in Europe since 2007. An electrical 500e arrived after the gasoline fashions, however as then-CEO Sergio Marchionne was fast to level out, that was solely to fulfill California’s zero-emission automobile mandate.

Now the 500e is again, as soon as once more later than the European model (which was first proven in 2020), however this time, Fiat is skipping the gasoline engines for the road. The 2024 Fiat 500e is not any compliance automotive—it is now the one model of this retro hatchback you may get and the one Fiat mannequin accessible within the US—neither is it a mass-market merchandise.

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