Taylor Swift will get customized collab with TikTok as UMG battle continues

Taylor Swift | The Eras Tour - Singapore
Picture by Ashok Kumar / TAS24 / Getty Photographs for TAS Rights Administration

TikTok has launched a brand new hub to advertise Taylor Swift’s new album the place you may earn in-app rewards for finishing sure duties, like following Swift’s account on the platform. The replace comes simply days after Swift’s music returned to TikTok because the app continues to feud with the singer’s report label, Common Music Group (UMG).

Picture: TikTok

You may entry the hub by trying to find The Tortured Poets Division (TTPD) after which clicking on the banner that seems on the prime of the outcomes. There, TikTok shows an inventory of “challenges” to finish, which can allow you to unlock a TTPD profile body, amongst different rewards. TikTok will even give customers the prospect to indicate up in its “fan highlight” on the hub by posting a…

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