T-Cell is popping telephone plans into VIP rewards packages

Illustration of the T-Mobile logo, the letter T in a pink box with two squares on either side of it, in front of a blue and aqua background.
T-Cell desires to be extra than simply your community. | Illustration: Alex Castro / The Verge

T-Cell desires you to see it as greater than a wi-fi firm, so it’s flattering its clients with standing. The corporate is launching a brand new program known as Magenta Standing, which features a set of recent perks for subscribers in addition to the advantages already supplied by T-Cell Tuesdays. The corporate is partnering with Hilton, Hertz, and Dwell Nation to supply reductions, which may all be managed by the rebranded T-Cell Tuesdays app, now known as T Life.

Solely T-Cell’s personal subscribers will probably be eligible for Magenta Standing — Metro by T-Cell clients aren’t. The brand new program provides reductions on high of the prevailing T-Cell Tuesday promotions, together with a $5 ticket to a distinct film each month, 25 p.c off some Dwell Nation tickets, reductions on…

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