Spotify is letting authors market like musicians

An illustration of the Spotify app logo
Illustration by Nick Barclay / The Verge

This week, Spotify introduced a brand new function to let audiobook authors and publishers tease their new releases. Countdown Pages, which debuted for music artists final yr and has been utilized by the likes of Ed Sheeran and Taylor Swift, let followers pre-save an upcoming title and have it pop into their library when it’s launched. The web page is adorned with a big countdown clock — with a timer happening to the second — to get listeners excited. The function’s not revolutionary, however it’s in step with how Spotify differentiates itself as an audiobook supplier.

Getting forward of a brand new audiobook is fairly customary. On conventional platforms like Audible, you possibly can preorder the title, and it’ll present up in your library on launch day. However most individuals…

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