A consumer on TikTok has stumbled upon an AI Playlist function within the Spotify Library App.
The story, as reported through TechCrunch, stated, “The corporate (Spotify) confirmed the check to TechCrunch, however didn’t share additional particulars concerning the expertise and the way it works, nor did it decide to a launch timeframe.”
On the social media platform, the consumer @robdad posted:
Since when did they’ve this replace on spotify. Now they bought chatGPT making our playlists… additionally wtf is Which Home Exploration #spotify #replace #ai
♬ Heavy Steel Lover overlapped – jinxknsaudios
The submit appears to indicate a textual content field enabling customers so as to add info, generally often known as a “immediate,” to allow the generative AI to create listening recommendations and doable playlists.
Though not formally introduced, the check may inform of a future launch on the streaming large’s platform.
Spotify has had a busy 12 months, with consumer listening analytics being a heavy focus. The Firm’s annual “Spotify Wrapped” was not too long ago launched for subscribers to test their hottest songs and people throughout the platform’s hundreds of thousands of audio tracks.
Spotify invests in AI
Earlier this 12 months Spotify launched its Private DJ function. This allowed customers to entry a digital DJ that the corporate heralded as a “Dynamic AI voice Platform.”
It’s unknown if Spotify intends to hyperlink the Private DJ and the examined function found through TikTok, however AI is a big supply of curiosity for the corporate. As said of their February launch, ”Personalization is on the coronary heart of what we do at Spotify.”
Job cuts introduced in 2023 for Spotify
Daniel Ek, CEO of Spotify introduced this month that the streaming platform was going by means of the method of creating redundancies.
The Co-Founder and senior position holder stated this raft of job cuts “isn’t a step again; it’s a strategic reorientation.”
It stays to be seen if this funding in automation is said to the redundancies, however AI appears to be a giant a part of Spotify’s future plans.
Picture Credit score: Daniel Reche, Pexels
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