Specific AI deepfakes of Taylor Swift trigger outrage

A photo of a Taylor Swift album cover

A sequence of specific AI deepfake photos of Taylor Swift doing the rounds on social media has precipitated outrage amongst followers and lawmakers alike, as reported by VentureBeat.

The pictures present the 2023 Instances Particular person Of The Yr partaking in specific sexual exercise with followers of NFL staff the Kansas Metropolis Chiefs, which is the staff her boyfriend Travis Kelce performs for.

A military of Swift followers has rushed to her protection on social media with the hashtag #ProtectTaylorSwift, whereas X battled to dam the content material attributable to new accounts recurrently reposting the pictures. In the meantime, US lawmakers at the moment are underneath renewed strain to crack down on the quickly evolving generative AI market.

It’s not clear what AI image-generation instruments had been used to create these particular deepfakes of Taylor Swift. Many providers, together with MidJourney and OpenAI’s DALL-E3, prohibit the creation of sexually specific or suggestive content material.

Nonetheless, 404 Media, which says tracked the pictures all the way down to a gaggle on Telegram, claims the pictures had been created utilizing Microsoft’s AI instruments, which is powered by DALL-E3.

X account @Zvbear has admitted to creating a number of the photos, in line with Newsweek, and so they have since turned their account to personal.

What can lawmakers do to crack down on deepfake content material creation?

Because the Every day Mail stories of Taylor Swift’s fury over these particular photos being unfold on social media, US lawmakers are underneath strain to control the know-how behind them.

Tom Kean Jr, a Republican Congressman from the state of New Jersey, launched a press release to the press this week that urges Congress to take up and cross two payments he has launched to assist regulate AI.

On this assertion, Kean says: “Whether or not the sufferer is Taylor Swift of any younger particular person throughout our nation, we have to set up safeguards to fight this alarming pattern.

“My invoice, the AI Labelling Act, can be a really important step ahead.”

The AI Labeling Act would require AI multimedia generator corporations so as to add a “clear and conspicuous discover” to their generated works that’s is “AI-generated content material.” It’s clear, although, how that may forestall the creation of the pictures within the first place.

Meta is already doing one thing related for photos generated utilizing its Picture AI artwork generator instrument, whereas OpenAI not too long ago promised to implement AI picture credentials.

Featured Picture: Picture by Rosa Rafael on Unsplash

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