Samsung mocks Apple’s crushing iPad Professional advert with its personal ‘UnCrush’ pitch

Still image from Samsung “Uncrush” video showing a woman in ripped jeans playing a guitar and the message “Creativity cannot be crushed.”
Picture: Samsung

Samsung heard that Apple managed to upset lots of people with the “Crush” advert revealed final week that smushed devices, arcade video games, and sculptures right into a shiny new OLED-screened iPad Professional, and apparently simply needed to get into the dialog. Apple finally apologized, with an exec saying it “missed the mark.”

On one facet, responses included creatives like Hugh Grant and anybody who noticed a slightly-too-on-the-nose illustration of Large Tech’s steamroller strategy to artwork, copyright, and the previous, powered by the would possibly of generative AI instruments. On the opposite there have been the individuals ticked off by the information that there was any backlash in any respect.

In response, the Samsung Cell account on X posted this video with the hashtag “UnCrush,”…

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