Apple’s first foray into the world of prime-time product launches (for these of us on the East Coast, that’s) kicked off with a brand new era of Apple Silicon, the M3 processor. And introduced alongside the brand new M3 chips have been the handful of computer systems Apple is placing them in — together with a brand new 24-inch iMac, an upgraded 14- and 16-inch MacBook Professional, and a brand new 14-inch MacBook Professional with a base M3 that kills off the controversial Contact Bar for good (pour one out for an Apple flop).
This will have been a considerably low-stakes Apple occasion for the night earlier than Halloween, however even when none of those new Macs are radically completely different, a brand new era of M-series chips is nothing to sneeze at. The $1,299 iMac exhibits that Apple hasn’t completely forgotten…
