Report describes Apple’s “organizational dysfunction” and “lack of ambition” in AI

A Siri logo in an iOS interface near the iPhone's dock

Enlarge / Siri, Apple’s sort-of-AI assistant, pops up in iOS. (credit score: Samuel Axon)

A brand new behind-the-scenes report in The Info particulars Apple’s struggles to maintain up with AI options and innovation amid the rise of enormous language fashions (LLMs) that drive groundbreaking instruments like ChatGPT.

The article focuses on the efforts by the corporate’s AI chief since 2018, John Giannandrea, to convey order to a fragmented AI group and make Apple extra aggressive with firms like Google, from which Giannandrea defected.

In some methods, The Info’s piece is a roundup or a affirmation of what we already know—like Apple workers’ frustrations with the constraints of Siri’s underlying expertise, which had been beforehand reported—but it surely calls on new sources so as to add extra context and depth to the narrative.

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