Perhaps—simply perhaps—sending billionaires into area isn’t such a nasty factor

Enlarge / A rendering of a spacewalk occurring outdoors of a Crew Dragon spacecraft. (credit score: SpaceX)

One of the crucial visually interesting Tremendous Bowl commercials on Sunday evening starred Matthew McConaughey dressed as an astronaut. The commercial begins with suggestive photographs of McConaughey in area solely to seek out him in a scorching air balloon.

“It is not time to flee, it is time to have interaction,” McConaughey says as his balloon traverses inexperienced countryside, cityscapes, and a marriage. “So whereas the others look to the Metaverse and Mars, let’s keep right here and restore ours. The brand new frontier, it ain’t rocket science. It is proper right here.”

The advert ends with a hashtag, #TeamEarth, and was evidently purchased by Salesforce to burnish its picture as an organization working for the great of humanity and our planet. Consultants apparently satisfied Salesforce that one of the simplest ways to do that was by shaming billionaires who’re fascinated by and investing in area. Which is fascinating, on condition that Salesforce CEO Marc Benioff is an investor in SpaceX and has mentioned, “House is a large class that we must always spend money on.”