Meta to require political advertisers disclose AI-generated content material

Image of Meta’s wordmark on a red background.
Illustration: Nick Barclay / The Verge

Meta introduced Wednesday that it might require advertisers to reveal when probably deceptive AI-generated or altered content material is featured in political, electoral, or social subject adverts.

The brand new rule applies to commercials on Fb and Instagram that include “life like” pictures, movies, or audio falsely displaying somebody doing one thing they by no means did or imagining an actual occasion enjoying out otherwise than it did in actuality. Content material depicting realistic-looking pretend folks or occasions would additionally must be disclosed. The coverage is anticipated to enter impact subsequent 12 months.

“Within the New 12 months, advertisers who run adverts about social points, elections & politics with Meta should disclose if picture or sound has been created or altered…

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