Max guarantees shorter advert breaks than different streamers when it launches Might 23rd

Picture: Jeff Kravitz / Warner Bros. Discovery

Warner Bros. Discovery’s new mixed streaming app, Max, will maintain the adverts down to 3 to 4 minutes per hour. In the course of the firm’s Upfront occasion on Wednesday, Warner Bros. Discovery mentioned that Max will function one of many “lightest advert hundreds in streaming.”

“Max Advert-Lite subscribers get all the identical content material as ad-free subscribers,” Warner Bros. Discovery CEO David Zaslav mentioned in the course of the occasion. “See solely three or 4 minutes of adverts per hour and pay simply $9.99 a month.”

That places the service on par with HBO Max, which at the moment gives 4 adverts per hour on its ad-supported plan. Along with sharing comparable business break lengths, Max may even have the identical $9.99 per 30 days or $99 per 12 months pricing for its “Advert-Lite” plan, with choices…

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