Max confirms 2024 password crackdown, explores including transactional advertisements

Ellie in the HBO show

Enlarge / Max viewers will quickly want their very own account to observe Ellie in The Final of Us (credit score: Liane Hentscher/HBO)

Warner Bros. Discovery (WBD) has confirmed that will probably be cracking down on password sharing for its Max streaming service beginning this 12 months. The information follows streaming rivals, together with Netflix and, quickly, Disney-owned Disney+ and Hulu, in banning the sharing of account login info with individuals outdoors of the account holder’s family.

As noticed by TheWrap, whereas talking at Morgan Stanley’s Expertise, Media and Telecom 2024 convention in San Francisco on Monday, JB Perrette, CEO and president of worldwide streaming and video games at WBD, mentioned that WBD sees a password sharing crackdown as a “development alternative.”

“Clearly Netflix has carried out [its password crackdown] extraordinarily efficiently. We’re gonna be doing that beginning later this 12 months and into ’25,” Perrette mentioned.

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