Lawsuit in opposition to Prime Video advertisements reveals perils of annual streaming subscriptions

Priyanka CHopra (left) and Richard Madden (right) in the AMazon Prime Video original series Citadel.

Enlarge / Priyanka Chopra (left) and Richard Madden (proper) within the Prime Video authentic sequence Citadel. (credit score: Prime Video/YouTube)

Streaming companies like Amazon Prime Video promote annual subscriptions as a method to economize. However long-term commitments to streaming corporations which are within the throes of attempting to find out the right way to preserve or obtain progress usually find yourself biting subscribers within the butt—and so they’re getting fed up.

As first reported by The Hollywood Reporter, a lawsuit in search of class-action certification [PDF] hit Amazon on February 9. The criticism facilities on Amazon displaying advertisements with Prime Video streams, which it began doing for US subscribers in January except prospects paid an additional $2.99/month. This strategy differed from how different streaming companies beforehand launched advertisements: by launching a brand new subscription plan with advertisements and decrease costs and inspiring subscribers to modify.

An issue with this strategy, although, as per the lawsuit, is that it meant that individuals who signed up for an annual subscription to Prime Video earlier than Amazon’s September 2023 announcement about advertisements already paid for a service that’s totally different from what they anticipated.

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