TikTok isn’t only a place to dump your celeb opinions, give strangers a whole residence tour, or share a DIY hack. Every video — no less than in TikTok’s view — can be a potential commercial.
As I used to be scrolling via my feed this week, a video from an account I don’t observe popped up discussing actor Hunter Schafer’s Grammys afterparty outfit. The account has a modest 43,000 followers, and the video has lower than 8,000 views. It adopted the everyday outfit breakdown format: figuring out the designer of Schafer’s gown, displaying a number of completely different angles, and including close-up pictures of her sneakers.
Because the video was ending, a button popped up prompting me to view gadgets in TikTok Store associated to the sneakers. The blue and orange embellished heels…
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