iPhone gross sales are down, however Apple’s subscriptions are rising quick

Apple CEO Tim Cook.

Enlarge / Apple CEO Tim Prepare dinner. (credit score: Chris Foresman)

Apple posted its third-quarter earnings for 2023, and so they have been a little bit of a combined bag. General, the corporate beat the expectations of analysts who have been predicting issues can be grimmer, however {hardware} income was down in comparison with final yr.

Nearly all of Apple’s {hardware} product classes bought much less this quarter than they did in the identical quarter in 2022. iPhone income was $39.67 billion, down 2 %. Mac income dropped to $6.84 billion, down 7 %. And the iPad fell the farthest percentage-wise: 20 %, at $5.79 billion.

Apple CEO Tim Prepare dinner mentioned that the drop in iPad gross sales may very well be attributed to the truth that Apple was using excessive after a serious iPad Air launch throughout this era final yr, with nothing fairly so thrilling this time round. The Mac’s income drop could also be half of a bigger development within the PC market—customers upgraded a bunch throughout a spree amid the COVID-19 pandemic, so many are glad with what they’ve for now.

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