It has been six years for the reason that iPhone X hit retailer cabinets, however at a look, 2023’s iPhone 15 and iPhone 15 Professional aren’t all that completely different. Thanks to a couple steps of iteration, although, these smartphones nonetheless really feel like an enormous step up—perhaps not in comparison with final 12 months’s iPhone, however actually in comparison with 2017’s, and even 2020’s.
Though I don’t have any perception into what’s coming subsequent 12 months, the iPhone 15 looks as if the ultimate type of a product that has gone by a multi-year cycle. It sees Apple cementing a possible long-term technique of treating the cheaper mannequin as a rerun of the earlier 12 months’s professional mannequin, it addresses one of many longest-standing complaints about iPhones (even when Apple’s hand was pressured by regulation), and it refines a tried-and-true design.
The iPhone 15, its pricier siblings, and its robust rivals on the Android facet make the case that, for higher or worse (principally higher), we’ve reached peak smartphone.
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