Instagram makes extra money from advertisements than YouTube does, and it has for years

An image showing Instagram’s logo on a purple background
Picture: Kristen Radtke / The Verge

In a movement Meta filed on Friday to attempt to get the FTC’s monopoly claims dismissed, it contains particulars of how a lot promoting income Instagram introduced in over the previous couple of years.

At $32.four billion for 2021 alone, that’s much more than YouTube, which pulled in $28.eight billion in the identical yr. Enterprise Insider beforehand identified the lead it has over Google’s video unit, and mentions that YouTube provides up 55 p.c of every promoting greenback it makes to content material homeowners who add movies whereas Instagram coughs up loads much less.

Picture: Composite of submitting from District Courtroom, District of Columbia, and Alphabet 2021 Annual Report (PDF)

The hole can also be there even in the event you look additional again. In 2020 and 2019, Meta lists…

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