Google halves its income share of in-app subscriptions on the Play retailer

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Google has made one other tweak to the charge construction for apps hosted on the Google Play app retailer, once more granting sure builders a bigger slice of the pie. The change particularly impacts apps that depend on recurring subscription income.

Beforehand, Google took a minimize of 30 p.c within the first 12 months {that a} recurring subscription was energetic, then 15 p.c within the years after that. Now, Google will take a minimize of solely 15 p.c from the very begin.

Some apps that match the Play Media Expertise Program, comparable to apps for distributing books or streaming video or audio, will see even smaller cuts—as little as 10 p.c. To hitch that program, builders should choose in.

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