FDA backpedals on Juul ban, says it’s re-reviewing firm’s “distinctive” points

Packages of Juul e-cigarettes are displayed for sale in the Brazil Outlet shop on June 22, 2022 in Los Angeles, California.

Enlarge / Packages of Juul e-cigarettes are displayed on the market within the Brazil Outlet store on June 22, 2022 in Los Angeles, California. (credit score: Getty | Mario Tama)

The US Meals and Drug Administration on Tuesday paused a call that may successfully drive Juul off the US market. On Wednesday, the 2 sides agreed to place their court docket battle on maintain because the regulator carried out a further evaluation of Juul’s merchandise.

For individuals who use Juul merchandise, the brand new improvement does not change a lot for now: A panel of federal appeals court docket judges had already issued an administrative keep on June 24, which meant Juul merchandise may stay available on the market whereas the corporate fought the FDA’s denial of its advertising and marketing authorization request in court docket. However, in the long run, it represents an embarrassing backpedal by the FDA and alerts that Juul could have a very good probability of completely reversing the denial.

On June 23, the FDA introduced that it denied US advertising and marketing authorization for all Juul merchandise, successfully forcing the corporate off the e-cigarette promote it beforehand dominated. Although the FDA’s determination had been leaked to the press the day earlier than, it nonetheless jolted business watchers, customers, and Juul, which mentioned in court docket paperwork it first acquired wind of the choice by way of the press leak.

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