Ceremony Support deployed facial recognition in tons of of shops, report finds

A masked woman pulls a cart on an urban street corner.

Enlarge / A lady sporting a masks walks previous a Ceremony-Support retailer in Portland, Oregon, in Might 2020. (credit score: hapabapa | Getty Photos)

Pharmacy chain Ceremony Support deployed facial recognition expertise in tons of of retailer areas within the nation’s largest cities, significantly in low-income neighborhoods predominantly dwelling to folks of coloration, a brand new report has discovered.

Reuters right now printed an in-depth report citing inner paperwork, interviews with greater than 40 sources conversant in the programs, and first-hand statement of cameras in shops, which discovered the expertise was deployed in no less than 200 shops, together with 75 recognized in New York and Los Angeles.

Each time a buyer entered a retailer that makes use of the tech, their picture was logged in a database. On return visits, the software program added new pictures to current buyer profiles. It then ran these pictures in opposition to an inventory of “folks Ceremony Support beforehand noticed participating in potential felony exercise.” When the software program made a match, retailer safety workers obtained a smartphone push notification.

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