BuzzFeed preps AI-written content material whereas CNET fumbles

An AI-generated image of a robot typewriter-journalist hard at work.

Enlarge / An AI-generated picture of a robotic typewriter-journalist onerous at work. (credit score: Ars Technica)

On Thursday, an inner memo obtained by The Wall Avenue Journal revealed that BuzzFeed is planning to make use of ChatGPT-style textual content synthesis expertise from OpenAI to create individualized quizzes and probably different content material sooner or later. After the information hit, BuzzFeed’s inventory rose 200 %. On Friday, BuzzFeed formally introduced the transfer in a publish on its website.

“In 2023, you will see AI impressed content material transfer from an R&D stage to a part of our core enterprise, enhancing the quiz expertise, informing our brainstorming, and personalizing our content material for our viewers,” BuzzFeed CEO Jonah Peretti wrote in a memo to workers, based on Reuters. An identical assertion appeared on the BuzzFeed website.

The transfer comes as the thrill round OpenAI’s ChatGPT language mannequin reaches a fever pitch within the tech sector, inspiring extra funding from Microsoft and reactive strikes from Google. ChatGPT’s underlying mannequin, GPT-3, makes use of its statistical “data” of hundreds of thousands of books and articles to generate coherent textual content in quite a few kinds, with outcomes that learn very near human writing, relying on the subject. GPT-Three works by trying to foretell the most definitely subsequent phrases in a sequence (referred to as a “immediate”) supplied by the person.

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