AT&T misplaced practically 1 million TV prospects in Q2 2020, persevering with a speedy exodus of customers from DirecTV and different AT&T-operated video providers.
Within the three months ending June 30, AT&T reported a web lack of 954,000 video prospects in earnings outcomes launched in the present day. That features an 886,000-customer web loss from AT&T’s “Premium TV” providers, a class that features DirecTV satellite tv for pc, U-verse wireline service, and the AT&T TV on-line service that mimics cable TV. One other 68,000 prospects left AT&T TV Now, a separate streaming service previously often known as DirecTV Now.
Greater costs helped drive the shopper losses. Because it has in previous quarters, AT&T stated its observe of giving out fewer promotional-pricing offers contributed to the shopper losses for AT&T TV Now. AT&T stated the Premium TV loss was “attributable to competitors in addition to decrease gross provides from the continued deal with including higher-value prospects.” As prospects depart the older DirecTV and U-verse providers, any positive aspects from the AT&T TV premium streaming service clearly have not been excessive sufficient to offset the exiting satellite tv for pc and wireline prospects.
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