Apple apologizes for iPad ‘Crush’ advert that ‘missed the mark’

Still image from the “Crush” iPad ad with the press fully closed and only dripping paint and small debris visible outside.
Picture: Apple

Apple has apologized after a industrial meant to showcase its brand-new iPad Professional drew widespread criticism among the many inventive neighborhood. In an announcement supplied to Advert Age, Tor Myhren, Apple’s vice chairman of selling, mentioned the corporate “missed the mark.”

“Creativity is in our DNA at Apple, and it’s extremely vital to us to design merchandise that empower creatives all around the world,” Myhren instructed Advert Age. “Our purpose is to all the time rejoice the myriad of how customers specific themselves and produce their concepts to life via iPad. We missed the mark with this video, and we’re sorry.”

On Tuesday, Apple launched the M4-powered iPad Professional, which the corporate described as its thinnest product ever. To promote all of the inventive potentialities…

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