Amazon execs could also be personally responsible for tricking customers into Prime sign-ups

Amazon execs may be personally liable for tricking users into Prime sign-ups

Enlarge (credit score: 400tmax | iStock Unreleased)

Yesterday, Amazon didn’t persuade a US district courtroom to dismiss the Federal Commerce Fee’s lawsuit focusing on the tech big’s alleged historical past of tricking individuals into signing up for Prime.

The FTC has alleged that Amazon “tricked, coerced, and manipulated shoppers into subscribing to Amazon Prime,” a courtroom order stated, failing to get knowledgeable consent by designing a murky sign-up course of. And to maintain subscriptions excessive, Amazon additionally “didn’t present easy mechanisms for these subscribers to cancel their Prime memberships,” the FTC alleged. As an alternative, Amazon pressured “shoppers desiring to cancel to navigate a four-page, six-click, fifteen-option cancellation course of.”

Of their movement to dismiss, Amazon outright disputed these characterizations of its enterprise, insisting its enrollment course of was clear, its cancellation course of was easy, and none of its executives could possibly be held liable for failing to repair these processes when “unintended” sign-ups turned widespread. Amazon defended its present practices, arguing that a few of its Prime disclosures “align with practices that the FTC encourages in its steerage paperwork.”

Learn 23 remaining paragraphs | Feedback

Leave a Reply

Your email address will not be published. Required fields are marked *