Adobe’s new GenStudio platform is an AI manufacturing unit for advertisers

Red artwork of the Adobe brand logo
Adobe is courting enterprise clients with its new GenStudio platform. | Illustration by Alex Castro / The Verge

Adobe has introduced a brand new AI-powered advert creation platform that goals to make it simpler to make use of the corporate’s generative AI instruments for constructing advertising and marketing campaigns. The brand new GenStudio utility was launched on Tuesday throughout Adobe’s Summit occasion, alongside an AI assistant for Adobe Expertise and updates round Adobe’s Firefly generative AI mannequin.

GenStudio successfully serves as a centralized hub for promotional campaigns, offering issues like model kits, copy steering, and preapproved property alongside a bunch of generative AI-powered instruments that may generate backgrounds and make sure the total tone stays on-brand. These instruments additionally enable customers to shortly create adverts for emails and social media platforms like Fb, Instagram, and…

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