Activision Blizzard had a plan — or ploy — to launch its personal Android sport retailer

Activision Blizzard wordmark over an Xbox logo
Illustration by William Joel / The Verge

Till at the moment, we’d by no means heard of “Undertaking Boston”. It was Activision Blizzard King’s large plan to earn extra money from its cellular video games by altering its relationship with Google. And if issues had gone in a different way, it will have given Activision Blizzard its personal app retailer on Android.

In late 2019, in accordance with inner emails and paperwork I noticed at the moment within the courtroom in the course of the Epic v. Google trial, the corporate determined it was going to dual-track two intriguing parallel plans.

The primary plan was to construct its personal cellular sport retailer — both in partnership with Epic Video games and Conflict of Clans writer Supercell or all by itself — to bypass the Google Play Retailer. You’d obtain it from an internet site, sideload it onto your Android cellphone, after which…

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