YouTube’s ‘dislike’ and ‘not ’ buttons barely work, research finds


YouTube’s logo with geometric design in the background
Illustration by Alex Castro / The Verge

Even when customers inform YouTube they aren’t concerned with sure sorts of movies, related suggestions hold coming, a brand new research by Mozilla discovered.

Utilizing video suggestions information from greater than 20,000 YouTube customers, Mozilla researchers discovered that buttons like “not ,” “dislike,” “cease recommending channel,” and “take away from watch historical past” are largely ineffective at stopping related content material from being beneficial. Even at their finest, these buttons nonetheless enable via greater than half the suggestions just like what a consumer mentioned they weren’t concerned with, the report discovered. At their worst, the buttons barely made a dent in blocking related movies.

To gather information from actual movies and customers, Mozilla researchers enlisted…

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