YouTube Shorts are coming to your TV — and taking on the platform


A screenshot of YouTube Shorts on a TV.
Vertical video is coming to a TV close to you. (Vertical TVs subsequent?) | Picture: YouTube

YouTube Shorts is working. That a lot Todd Sherman is aware of for certain. Sherman, the product supervisor behind YouTube’s endless-scrolling short-form TikTok competitor, is fast to cite the numbers: 1.5 billion customers a month are watching Shorts, they usually’re watching 30 billion movies a month. “And people numbers had been again to start with of the 12 months,” he says. “Issues have grown since then.” Creators are monetizing; viewers are watching; every thing appears to be trending in the proper route.

The query actually dealing with YouTube — now that it’s more and more clear that the TikTok-style vertical scroll is a part of the way forward for video, and now that Shorts appears prone to be a part of that future — is how Shorts truly suits in. YouTube is already so…

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