YouTube is reportedly paying podcasters to movie their exhibits

Illustration by Alex Castro / The Verge

YouTube is reportedly providing cash to podcasters in a bid to get them to create video variations of their exhibits, in line with a report from Bloomberg. Folks near the scenario instructed Bloomberg that YouTube is providing particular person exhibits $50,000 and as much as $300,000 for podcast networks, probably to fund filmed episodes and different video-based content material.

Regardless of being a platform for video, the Google-owned YouTube hosts quite a lot of well-liked podcasts, together with the H3 Podcast, Full Ship Podcast, and the Logan Paul-led Impaulsive. It even helped foster the expansion of the controversial Joe Rogan Expertise, which Spotify bought the unique rights to in 2020.


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