YouTube is popping on the cash hose for Shorts — and taking over TikTok for actual

Three screenshots showing the interface of YouTube Shorts in beta. One shows a video, another shows a carousel of videos on the YouTube app’s main screen, and the third shows a grid of videos using the same sound.
YouTube Shorts is taking over TikTok with one massive transfer: cash. | Picture: YouTube

In its ongoing battle with TikTok for vertical video supremacy, YouTube is about to play its most useful card. It’s on the point of activate aggressive monetization for Shorts, its shortform vertical video format, and promising to assist tens of millions of creators make cash on the platform.

Beginning early subsequent yr, Shorts can be a part of the YouTube Companion Program, which means those that qualify can begin getting a share of the advert cash generated in Shorts. YouTube can be making it simpler for creators who don’t qualify for this system to make cash by way of suggestions, subscriptions, and merch gross sales. (The New York Occasions first reported the information.) The objective is to supply extra and higher monetization choices than TikTok and doubtlessly win over (and win…

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