YouTube can pay $100 million to creators utilizing its TikTok competitor

Three screenshots showing the interface of YouTube Shorts in beta. One shows a video, another shows a carousel of videos on the YouTube app’s main screen, and the third shows a grid of videos using the same sound.
YouTube Shorts. | Picture: YouTube

YouTube plans to pay $100 million to creators who use YouTube Shorts, its TikTok competitor, all through the subsequent yr. The aim is to encourage creators to choose up and regularly publish to its new service, which doesn’t in any other case give creators a built-in method to make cash.

Precisely how a lot creators can earn remains to be up within the air. YouTube says that it’ll attain out to creators on a month-to-month foundation, on the lookout for individuals with probably the most engagement and views. “Hundreds” of creators may receives a commission every month, YouTube says, and principally anybody who posts to Shorts is eligible. The one caveat is that their movies should be unique content material, and, in fact, abide by YouTube’s neighborhood tips.


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