Xiaomi has shipped 100 million smartphones in India

Xiaomi mentioned on Friday it has shipped over 100 million smartphones in India, its most vital market, since starting operations within the nation 5 years in the past. The corporate cited figures from analysis agency IDC in its declare.

The Chinese language big, which has held the highest smartphone vendor place in India for eight straight quarters, mentioned funds smartphone collection Redmi and Redmi Word have been its high promoting lineups within the nation.

In India, the world’s quickest rising and second largest smartphone market, most handsets ship with a price ticket under $200. Xiaomi, whose telephones punch above their worth class, has strictly adhered to the funds aware market from the day it started operations in India. The corporate says it by no means makes greater than 5% revenue on any {hardware} product it sells.

In an announcement, Manu Jain, VP of Xiaomi and MD of the corporate’s India enterprise, mentioned the corporate’s milestone right this moment “is a testomony to the love we now have obtained from thousands and thousands of Mi Followers since our inception. There have been manufacturers who entered the market earlier than us, but are nowhere near the astounding feat we now have achieved.”

Delivery 100 million smartphones in India alone is a outstanding feat for Xiaomi, which operates in dozens of markets. The corporate final yr shipped 100 million handsets in about 10 months worldwide  (India included) in what was a report for the corporate.

As competitors in its house nation intensifies and smartphone shipments gradual or decline in all places, India has emerged as a very powerful marketplace for Xiaomi in recent times. When the Chinese language agency entered the nation, for the primary two years, it relied totally on promoting handsets on-line to chop overhead. However within the years since, it has established presence in brick-and-mortar market, which continues to drive a lot of the gross sales within the nation. (India can also be one of many handful of locations the place smartphone shipments proceed to develop.)

xiaomi india

Picture: Manish Singh / TechCrunch

Final month, Xiaomi mentioned the corporate was on monitor to constructing presence in 10,000 bodily shops within the nation by the top of the yr. It expects offline market to drive half of its gross sales by that timeframe. Xiaomi says it has created greater than 20,000 jobs in India, the overwhelming majority of which have been crammed by girls.

At the same time as smartphones proceed to be its marquee enterprise in India, Xiaomi has additionally introduced a spread of different {hardware} merchandise to the nation and has constructed software program companies for the native market. The corporate has additionally donned the hat of an investor, backing a variety of startups together with native social community ShareChat, which not too long ago raised $100 million from Twitter and others, fintech startups KrazyBee and ZestMoney, and leisure app maker Hungama.

In current interviews with TechCrunch, Xiaomi executives have mentioned that they’ve a devoted staff in India that carefully seems to be for funding alternatives in native startups.

“We imagine that is only the start of a model new chapter, and we are going to proceed to usher in extra classes and merchandise with finest specs, highest high quality at trustworthy pricing for all our Mi Followers,” Jain mentioned right this moment.

Samsung, which as soon as led the Indian smartphone market, has launched a handful of handset fashions throughout numerous worth factors to raised compete with Xiaomi. It has additionally ramped up its advertising and marketing funds within the nation. Xiaomi, which spends little on advertising and marketing, stays on high.

Samsung entered India greater than a decade in the past and has additionally shipped greater than 100 million smartphones in within the nation, analysis agency Counterpoint informed TechCrunch. Xiaomi is just the second smartphone vendor to attain this feat, mentioned Tarun Pathak, an analyst with the analysis agency.

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