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Apple launched iOS 16.1 and iPadOS 16.1 to the general public final week, with an extended record of latest options, fixes, and high-priority zero-day safety updates. The updates additionally included the newest model of SKAdNetwork, Apple’s advert providers framework for the App Retailer, and placing ads exterior of the “Search” tab, the place that they had been relegated beforehand. Different modifications included new App Retailer guidelines that give Apple a reduce of NFT gross sales and of purchases made to spice up posts inside social media apps.
Regardless of the meant results of those new ad-related updates had been alleged to be, indications from Apple’s third-party app builders, bloggers, and customers indicated the top consequence was a flood of irrelevant and obnoxious advertisements, very often for crypto-related scams and playing. This included fairly just a few cases the place these advertisements weren’t simply annoying however inappropriate—subsequent to apps for teenagers’ video games or apps for playing habit restoration.
We contacted Apple to see whether or not it has something to share about its advert rollout, and the corporate advised us (and different retailers) that it had “paused advertisements associated to playing and some different classes on App Retailer product pages.” Within the brief time period, probably the most egregious drawback has been addressed, and in any case, “playing apps marketed subsequent to playing habit restoration apps” appeared like a results of unexpected circumstances reasonably than one thing that Apple meant to occur.
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