Why Take-Two desires to pay almost $13 billion for the maker of FarmVille

Take-Two desires to deliver its franchises to cellular, and Zynga may also help. | Picture: Rockstar Video games

Take-Two Interactive simply introduced its intent to purchase FarmVille developer Zynga for $12.7 billion in what might be the most important acquisition in online game historical past. It’s a fully large deal; to place it in perspective, the acquisition could be $5 billion extra than Microsoft’s $7.5 billion buy of the mother or father firm of Skyrim maker Bethesda Softworks. You could possibly throw within the cash Disney paid for Lucasfilm and nonetheless have money left over.

So what’s Take-Two getting for its cash? Sure, huge Zynga video games like FarmVille, Phrases With Buddies, and Excessive Heels! will be part of Take-Two’s personal roster of franchises that features Grand Theft Auto, NBA 2K, and Civilization. However maybe extra importantly, Take-Two will now be capable of use Zynga’s experience…

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