Why Each Enterprise Proprietor Ought to Write a E-book (and The best way to Do It)

Business Owner Should Write Book

Should you’re a enterprise proprietor, it’s worthwhile to write your personal e-book. It could be some of the sensible belongings you ever do for your self or your online business.

The query is, the place do you start? Let this text function a information — displaying you easy methods to go from thought to execution to revealed creator inside simply a few months.

The Advantages of Writing (and Publishing) Your Personal E-book

Authors have a particular place in our society. Some would possibly even name it a sacred place. As a collective group, we are inclined to elevate authors as titans of thought who’ve completed what few others can do and write a e-book — a real-life printed e-book with ink, paper, and glossy cowl.

From Plato to Hemingway to Rowling to Robbins, we authors are held in an nearly legendary place by individuals. You won’t all the time like what the creator says, however you hear and lend credence. And with that being stated, let’s discover a number of of the highest advantages of writing and publishing your personal e-book, particularly as a enterprise proprietor.

Higher Visibility

When you might have a e-book, you might have one other extension that lets you procure visibility for your self and your online business. It provides you a cause to advertise your self and attain individuals.

On the spot Credibility

Think about two eventualities the place you’re being launched at an trade convention or some native occasion. Within the first state of affairs, you’re launched as, “Enterprise proprietor, John Smith!” Within the second state of affairs, you’re launched as, “Creator and enterprise proprietor, John Smith!”

The second packs a extra highly effective punch, proper?

Whether or not you’re being launched on a stage or somebody merely visits your web site or LinkedIn profile, being a printed creator provides you a level of instantaneous credibility. Individuals are more likely to hearken to what you need to say.

Elevated Charges

You possibly can usually enhance your charges in the event you run a service enterprise while you’re a printed creator with a platform.

Folks immediately assume that you just’re extra educated than your competitor who doesn’t have a e-book. And in the event you’re on the earth of consulting or skilled teaching, that is much more true. In consequence, you would possibly be capable of enhance your charges by as a lot as 20 to 25 % in a single day.

Organized Framework

A e-book can be useful in forcing you to show your whole ideas, concepts, methods, and methods right into a singular organized framework.

This makes it simpler to debate your method in a concise and cohesive method when pitching new shoppers or talking on a stage. Merely skim by way of the excessive factors of every chapter, and you’ve got a chat/pitch.

These are just some of the low-hanging advantages. As a enterprise proprietor, there are dozens of further benefits to be loved just by writing a e-book and attaching your title to it for all of the world (or not less than your trade) to see.

The Step-by-Step Strategy of Writing a E-book

Should you simply sit down and say, “I’m going to publish a e-book!” it may really feel overwhelming. However in the event you break it down right into a step-by-step course of, you’ll uncover that it’s truly not as troublesome because it may appear.

There are at present 1.67 million self-published books in circulation in the US. That’s a rise of 1,953 % since 2008. And now you might be part of that motion.

With the next course of, you may fairly write a e-book from scratch and publish it inside just some months (and with out spending hundreds of {dollars}). Let’s dive in!

1. Select the suitable subject.

Step one is to decide on an excellent subject. Should you’re like some individuals, you would possibly have already got dozens of excellent concepts floating round in your head. Or this could be the primary time you’ve ever thought of writing a e-book, and also you’re attempting to wrack your mind to provide you with one thing. Both manner, listed here are some traits you need in a e-book subject.


Evaluate your resume and life experiences. What areas are you an skilled in? (Bonus factors in the event you’re additionally passionate in these areas.) Writing a e-book is so much simpler in the event you truly know concerning the subject. Then, the phrases will stream effortlessly out of your mind to your fingers to the keyboard and onto the display.

Enterprise Correlation

Normally, a e-book is merely a software that will help you develop your online business. (It’s unlikely that you just’ll get wealthy promoting your e-book.) So make certain there’s a correlation between your e-book and the enterprise. In different phrases, in the event you run a landscaping enterprise, don’t write a e-book about management or accounting (even you probably have experience or ardour in these areas). As a substitute, it must be one thing associated to landscaping.


Until you’re Socrates, Aristotle, or Plato — philosophical books don’t are inclined to promote nicely. The individuals who write these books are usually established authors and full-time writers. You don’t need to put out a theoretical e-book. As a substitute, your e-book ought to be sensible and useful. As a enterprise proprietor, your e-book wants to inform somebody easy methods to do one thing and depart them with very particular abilities, instruments, or motion steps they will take.

2. Break it down into ideas.

After you have an overarching subject in your e-book, it’s time to interrupt it down right into a e-book.

The simplest manner to do that is to drag out 5 to 10 important ideas or steps. Every of those then will get became a chapter. Subsequent, you may break every chapter down into three to 5 particular person factors (which grow to be the define/subheadings for every chapter).

At all times, all the time, all the time begin a e-book with a whole define and a particular thought of the place you’ll “land the airplane.” This doesn’t imply you may’t pivot or shift when you begin writing, however writing with out a top level view is a recipe for catastrophe.

3. Write 500 phrases a day.

One possibility is to rent a ghostwriter to jot down the e-book for you. And whereas loads of individuals do that, it’s not all the time the best choice for a small enterprise proprietor. It may be costly — costing a number of thousand {dollars} for a fundamental manuscript.

Nonetheless, the largest difficulty is that it’s troublesome for a ghostwriter to get inside your mind and write in your voice (except you’re paying for a high ghostwriter who’s an skilled at interviewing and pulling out concepts).

The second possibility, which is the advisable one, is to jot down the e-book your self. And in the event you’re going to go this route, you want a plan. Our suggestion is to carve out not less than one hour per day in your calendar and purpose for writing not less than 500 phrases.

At 500 phrases per day (which is completely manageable), you’ll be writing 15,000 phrases monthly. Meaning you may develop a 30,000-word manuscript in simply 60 days.

Contemplating that the majority printed e-book pages are round 300 phrases, this implies you’ll have a 100-page e-book written inside two months. (Or a 150-page e-book in 90 days.) It doesn’t sound so unhealthy while you put it that manner, eh?

4. Ship it off to a duplicate editor.

As soon as the manuscript is written, you’ll need to rent a duplicate editor.

A replica editor is greater than only a proofreader. This editor is somebody who reads by way of your e-book and makes recommendations and edits based mostly on readability and stream. For instance, they’ll inform you when to take away one thing, add one thing, or change the ordering of chapters to create a greater studying expertise.

The method of working with a duplicate editor is important — nevertheless it can be painstaking and irritating at instances. So put your head down, kiss your satisfaction goodbye — rewrite when requested — and hearken to their recommendation. It could be a difficult three or 4 weeks of labor, nevertheless it’ll all be value it in the long run.

As soon as the copy editor indicators off, ship the ultimate manuscript to a proofreader who will double-check for spelling errors, grammar errors, and so on.

5. Choose a title.

Discover that we’re ready till now to select a title. Most inexperienced authors begin with a title in thoughts after which write a e-book to suit the title. However the easiest way is to jot down your online business proprietor e-book first after which select a title that displays what the e-book is about.

When selecting a title, take into consideration intercourse attraction and curiosity. Select a title that makes individuals suppose, “I’ve to learn this.” You need to embrace the answer to the reader’s drawback and make it unforgettable. It’s also possible to add a subtitle for readability.

As you brainstorm titles, suppose when it comes to your goal reader. Who’re they, what’s their largest want, and what are the ache factors that they expertise/you may assist them keep away from?

6. Design the duvet.

Now for the enjoyable half — designing the duvet. Once more, you need to wait till this level within the course of to design the duvet. In doing so, there shall be extra readability and consistency.

Whereas we are able to write a complete information on designing e-book covers, listed here are a number of tips to suppose by way of as you’re employed with a designer.

  • Make the title of the e-book clear, easy, and in giant font.
  • Use eye-catching colours and distinction to make the duvet pop.
  • If utilizing a subtitle along with your e-book, make certain the font is smaller than the title (however legible).
  • Characteristic your title prominently on the duvet for publicity. (Ideally, it ought to be situated bottom-center.)

Should you’re on a funds or have a fairly good eye for design, you should utilize a self-service software like Canva. However, in the event you’d somewhat not give it some thought — you may rent a e-book cowl designer on a web site like Fiverr or Upwork and spend $20 to $100 to get a reasonably first rate consequence.

7. Print and publish.

The ultimate step within the course of is to print and publish.

Discover a good e-book printing firm that will help you print your e-book on-demand. Look for an organization that’s been round some time and has optimistic critiques. They need to even have good customer support (you may get on the cellphone with them and get a response while you ship an electronic mail).

As soon as your e-book is printed, you may publish it. Nowadays, publishing merely means placing the e-book on the market on completely different platforms (like your web site, Amazon, a Shopify retailer, and anyplace else you need to promote the e-book).

Leveraging Your Standing as a Revealed Creator

Writing the e-book is tough work. However, in the event you observe the guidelines outlined above, it’s not as difficult as most individuals assume.

Touting your e-book and utilizing it to generate visibility, credibility, and gross sales for your online business is the rewarding half. Listed below are a number of methods you may leverage your newfound standing as a printed creator:

LinkedIn Profile

Change your headline to incorporate the phrase “creator.” It’s also possible to replace your LinkedIn banner to incorporate a 3D rendering of your e-book, logos of the locations the place it may be bought, and even a optimistic quote from a testimonial.

Web site

Use your e-book as a lead magnet. Embody graphics of the e-book and dangle a digital copy in entrance of individuals in change for his or her electronic mail addresses.

Fb Adverts

Strive a “free + transport” Fb promoting technique the place individuals merely pay a transport/processing price that covers the associated fee to print and ship the e-book. This offers you a net-zero price minus some promoting. This can be a savvy, low-cost approach to acquire publicity and construct relationships with clients.

E mail Signature

Avoid wasting actual property in your electronic mail signature and embrace a small thumbnail of your e-book, the title, and a hyperlink to a touchdown web page the place the e-book might be ordered.


As a enterprise proprietor, try to be within the behavior of constructing appearances on native information stations, podcasts, occasions, conferences, and so on. You must also be an everyday visitor blogger on varied platforms. And in every of those eventualities, you’ll be requested for a “speaker one-sheet” or introduction. These are nice locations to include a blurb about your e-book.

Zoom Background

Do you do a variety of Zoom conferences or video interviews? Be intentional about your workplace background. Arrange just a few copies of your e-book in your desk or print and body a supersized copy of your e-book cowl.

Get inventive with selling your e-book. That is the place your whole arduous work pays off. Don’t fear a lot about making gross sales or changing into a best-selling creator, although each are nice bonuses.

The objective for 99 % of enterprise house owners is simply to place a high quality e-book on the market and use it as a lightning rod for publicity and credibility. The higher, the extra eyeballs that see your e-book and correlate it to your title/enterprise.

Placing It All Collectively

As a enterprise proprietor, you aren’t going to jot down a e-book in a weekend, however what’s stopping you from writing and publishing a e-book within the subsequent three or 4 months? Due to an abundance of DIY instruments and the democratization of the publishing trade, it’s simpler and extra sensible than ever earlier than.

Keep in mind, all of it begins with a good suggestion. Then, after getting an thought, execute and leverage the instruments and sources you might have out there to you, outsourcing to a ghostwriter if wanted. And as soon as the e-book is revealed, focus your whole vitality and would possibly on selling the e-book for the enterprise proprietor world (i.e., your trade) to see.

It sounds cliche, however the objective is to place one step in entrance of the opposite. So don’t attempt to skip steps or look too far forward. As a substitute, start small, keep disciplined, and let the outcomes compound.

Picture Credit score: LinkedIn Gross sales Navigator; Pexels; Thanks!

The publish Why Each Enterprise Proprietor Ought to Write a E-book (and The best way to Do It) appeared first on ReadWrite.

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