Who needs to purchase an e-bike made by a automobile firm?

Rivian logo on the side of its R1S SUV
Photograph by Nilay Patel / The Verge

Final week, Rivian CEO RJ Scaringe confirmed what many people already knew: the buzzy automaker was exploring the opportunity of making its personal electrical bikes.

If it follows by way of — and there’s no cause to imagine it gained’t; an electrical mountain bike would slot in properly with the corporate’s particular model of out of doors journey autos — Rivian will face a problem that many different automakers have additionally confronted, which is how one can construct a profitable micromobility enterprise.

I feel there’s no query that Rivian may construct a extremely cool-looking e-bike. The corporate has actually made a mark for itself by designing superbly made and extremely enjoyable to drive merchandise. However I do suppose it’s questionable as as to whether folks would need an e-bike…

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