What ‘feminist Tinder’ promised

An illustration of the Bumble logo.
Picture: The Verge

An early slogan from Bumble inspired customers to “be the CEO your dad and mom all the time wished you to marry.” Since its founding in 2014, the corporate has billed its app because the extra empowering courting service for ladies — one the place ladies message matches first, and girls are in management. It’s earned Bumble the moniker of “feminist Tinder.” And Bumble has been very happy to play into that advertising.

However virtually a decade on, Bumble can nonetheless really feel as drained and damaged as different courting apps. And it typically looks like that feminist twist is extra advertising fodder than significant change to how our apps run our love lives.

Episode 4 of Land of the Giants: Courting Video games explores how ex-Tinder co-founder and advertising government Whitney Wolfe Herd constructed a…

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