Voodoo Video games thrives by upending standard product design

Voodoo Video games is one of probably the most attention-grabbing startups alive at the moment. In mid-2018, it had 150 million MAUs and raised $200 million from Goldman Sachs, but I’ve by no means heard anybody point out the corporate. That may be regular for an obscure enterprise SaaS play, however Voodoo is consumer-facing by and thru.

Quantitative success apart, Voodoo upends a lot of the standard excited about product design and gaming. If it could do it, how can related methods apply to different merchandise?

However first, some background: What’s Voodoo Video games?

Voodoo is greatest described as a product conglomerate. Check out its App Retailer web page. It has dozens of generic-looking apps. The essential playbook is:

  • Shortly construct a comparatively low-quality, single-purpose recreation.
  • Be sure one mechanic is admittedly enjoyable. It doesn’t matter if customers churn 20 minutes after downloading it.

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