Vizio rolls out its Apple AirPlay and HomeKit integrations to its SmartCast TV platform

Forward of Apple launching its large video streaming initiative Apple TV+ this autumn, a integration goes stay at present that brings Apple nearer to working with third-party TV makers and making its companies accessible on a wider array of units. Immediately Vizio stated it could begin to roll out help for AirPlay2 and HomeKit to its SmartCast TV units, making it doable to stream video and different media from Apple units to its TVs and management the units utilizing Apple’s Dwelling app and thru its Siri voice assistant.

The help is coming by the use of an over-the-air replace to SmartCast 3.0, the system that underpins Vizio’s good TVs. Notably, utilizing the Apple companies won’t essentially imply shopping for new Vizio TVs: the service is backwards appropriate to TVs courting again to 2016. New units vary in costs from $259.99 to $3,499.99.

“SmartCast 3.Zero is stuffed with added worth for VIZIO clients. With each AirPlay 2 and HomeKit help, customers can now share films, TV reveals, music and extra from their favourite apps, together with the Apple TV app, on to SmartCast TVs, and allow TV controls by means of the Dwelling app and Siri,” stated Invoice Baxter, Chief Expertise Officer, VIZIO. “We’re thrilled to supply an much more compelling worth proposition to our customers with a sensible TV expertise that helps all three main voice assistants. This broad vary of compatibility allows VIZIO SmartCast to seamlessly combine into any family with Siri, Google Assistant or Alexa – giving customers extra methods to take a seat again and benefit from the leisure they love.” Vizio nonetheless seems to be the one good TV maker that’s providing help on its units for all the main voice assistants.

Vizio’s integration for Apple’s media companies was first introduced in January at CES, when Vizio stated it could be getting truly rolled out later within the 12 months.

The information was notable on the time for a few causes. First, it underscored how Vizio was stepping up its progress efforts after a tricky couple of years involving lawsuits, regulatory investigations and a failed M&A try.

Second, it was a part of an even bigger theme of Apple branching out right into a wider shopper electronics ecosystem for its push into the world of TV and video. The latter nonetheless stands in stark distinction to Apple’s method round smartphones, computer systems and watches, the place it has spent years constructing {hardware}, working methods and walled gardens.

That’s a narrative that’s nonetheless enjoying out. The timing of the Vizio information is notable provided that it’s simply at some point after Apple’s quarterly earnings report, the place the corporate revealed a stable quarter that beat analyst expectations but additionally continued to indicate slowing progress, largely on the again of an ongoing decline in unit gross sales for the iPhone (amid an identical, larger market development for smarphones general). To offset that story, Apple has been working laborious to construct new product classes in newer {hardware} areas like wearables (the Apple Watch) and good residence hubs (HomePod), and Companies, which incorporates Apple’s efforts in areas like video and music (

Companies got here in at $11.455 billion — lacking analysts expections however nonetheless rising 13% on a 12 months in the past. The promise — or maybe extra precisely, the hope — is that including TV and gaming into the combo later within the 12 months will increase that much more. That is the place integrations such because the one getting introduced at present with Vizio will slot in: they may assist develop the quantity of people that may be utilizing the companies, and naturally the variety of screens the place the content material might be consumed.

Vizio doesn’t specify what number of units it at the moment has out there — final quantity it gave me earlier within the 12 months was “thousands and thousands” — however it typically is behind Samsung, which at the moment leads within the good TV class.

It notes that the service will work by the use of tapping an AirPlay icon inside SmartCast to have the ability to stream 4K and Dolby VisionTM HDR films and TV reveals from Apple TV, together with different AirPlay-compatible video apps. Mirroring (which you too can do with non-smart TVs) may even be supported. AirPlay 2 additionally lets customers play content material throughout a number of rooms (supplied you will have the units, HomePods or different AirPlay 2 audio system put in).


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